EA Sports president Peter Moore recently discussed the company’s goals for digital growth, including the Madden franchise.
“I think we need to move much quicker, in particular with Madden, through a digital world,” Moore stated. “You’re going to see more announcements there how we digitize our Madden consumer.”
“What we’re starting to do now is actually start to see growth on next-gen platforms, and perhaps more importantly you’re going to see digital subscriptions, digital microtransactions; all those things that we seem to be able to drive hard against all our franchises, against the Madden consumer.”
“Sports games, because their seasonality runs out, are always something tempting to trade in. We’ve got to be able to build business models around allowing that consumer to trade it in and then monetize them,” he added
“We’re certainly going to do a lot of that this year.”
Source: IGN
0 Responses to “Subscriptions and Microtransactions?”